The results of the survey of the Erasmus+ KA2 Strategic Youth Partnership project “Communities communications”
The Communities Communication (COMM.COMM) project of the Erasmus+ KA2 strategic partnership focused on the relevance of communication and social integration in local communities.
The survey was applied to about 700 people from Portugal, Spain, Estonia, Romania and Greece with the objective of understanding what are the main barriers to communication between generations and, more importantly, what are the main channels of communication used by users of different ages. The questions intended to shed light on the process of communication, the different channels, approaches and the time each person dedicated to digital communication.
The survey shows that there’s a rising number of users of digital means of communication over 55 years old, but it is important to stress the shift of paradigm when using social network platforms and how these are perceived by different age groups. A tendency for different generations to tend to specific platforms is evident.
The survey brought up a number of noteworthy conclusions:
The data and the findings resulting from this survey played a key role in understanding the actions necessary in local communities around Europe to create bridges between people of different ages.