Manual for Facilitators

Manual for Facilitators

The results of the survey of the Erasmus+ KA2 Strategic Youth Partnership project “Communities communications”

 

The Communities Communication (COMM.COMM) project of the Erasmus+ KA2 strategic partnership focused on the relevance of communication and social integration in local communities.

 

The survey was applied to about 700 people from Portugal, Spain, Estonia, Romania and Greece with the objective of understanding what are the main barriers to communication between generations and, more importantly, what are the main channels of communication used by users of different ages. The questions intended to shed light on the process of communication, the different channels, approaches and the time each person dedicated to digital communication.

 

The survey shows that there’s a rising number of users of digital means of communication over 55 years old, but it is important to stress the shift of paradigm when using social network platforms and how these are perceived by different age groups. A tendency for different generations to tend to specific platforms is evident.

 

The survey brought up a number of noteworthy conclusions:

  1. Facebook is becoming more popular among people over 18 than younger individuals. Social networks with more images/video seem to become more popular among newer generations.
  2. The main reason for the use of social networks is to communicate with friends.
  3. Younger individuals seem to give less relevance to online chatting as a mean of communication than the older generation, i.e. currently over 18.
  4. Calling as a mean to convey a message seems to be taken as a relevant and serious option by the vast majority of the respondents.
  5. Cultural activities and sports seem to be unanimously considered as an effective method to strengthen bonds within the communities at a local level.
  6. The 18-30 age group gives more relevance to online communication than the under 18-year-old group.
  7. Surprisingly in Romania, around 50% of the respondents did not consider the existence of a digital or communication gap within their communities.
  8. Older individuals do not know what an emoticon is and how to use it.

 

The data and the findings resulting from this survey played a key role in understanding the actions necessary in local communities around Europe to create bridges between people of different ages.