Nowadays we crave for a well developed world of comprehension and communication. The communication problems are one of the key factors for areas lagging behind in terms of employment, social development, education among other key aspects. In fact, according to Eurostat we have a percentage of youth unemployment of 48.9% in Greece, 30% in Portugal, 48.3% in Spain, 21.7% in Romania and 13.1% in Estonia. Young people are struggling to be included in their local communities while thriving in their native digital skills that let them access a (so-called) digital global village. In this sense it is relevant to look upon the new emerging economy such as the digital single market. According to the European Commission communication, “a Digital Single Market can create € 415 Billion in additional growth, hundreds of thousands of new jobs and a vibrant knowledge based society”. At the same time it is known that 315 Million Europeans use the internet everyday. But how can we crave on the creation of a DSM if our society is highly divided in terms of digital literacy? The impressive numbers seem to hide the fact that 30% of the Europeans have never used internet at all. How can our digital society thrive under this striking numbers?
Digital skills, nowadays, for communication purposes have two ways to be addressed: a downgrade or a upgrade. Paradox maintains the fracture/ division and that’s where this project takes place: at bridging parallel paradoxes. Achieving a digital society without fully educate it into digital matters will lead to exclusion, incomprehension and areas severely lagging behind, especially in low density urban areas.
Moreover, in low density urban areas we are facing a crucial time. We have to consider digitalisation as an opportunity to create jobs, growth and social development and all generations have to be aware and understand the value of the native skills of “Millennials”. We have to learn how to communicate with them, how to add value and content to the emptiness and the vacuum of the digital world, and in this way reduce the amount of NEET’s, the unemployment rate and increasing immensely the critical thinking skills of young people.